A bold commitment to cleaner, safer kitchens has earned Unilever Professional top
honours at this year’s Marketing Achievement Awards. The business-to-business
division of the global FMCG giant walked away with Gold in the highly contested
“Excellence in Brand Marketing B2B” category for its Food Safe product launch
campaign, “Better Clean, Better Business.”
Developed in partnership with advertising agency Attic Rush, the campaign repositioned
cleaning as a critical business advantage in the foodservice industry. Designed
specifically for professional kitchens, the Food Safe range offered clients more than just
sparkling results. It provided peace of mind in high-pressure, high-compliance
environments.
“In foodservice, cleaning isn’t just a chore, it’s a reputational risk,” said Jeffery Madkins,
Marketing Manager for Unilever Professional. “We wanted to flip the script to show that
better cleaning doesn’t just tick boxes, it drives better business outcomes. And winning
this award confirms that we hit the mark.”
The campaign combined a high-impact digital rollout, national trade show appearances,
and strategic partnerships, including collaboration with Unilever Food Solutions. Results
included over 29 million impressions, 600,000 new customer engagements online, and
R4.4 million in revenue within the first 18 months.
“It’s been a privilege to work alongside a client like Unilever Professional who not only
trusts you with their brand but also encourages bold, insight-led thinking,” said Andre du
Plessis, Managing Director at Attic Rush. “Being recognised for this work is an honour,
but the true reward was the shared belief in creating something that delivered real value
to businesses on the ground. From WhatsApp one-pagers and YouTube tutorials to
trade presenters and LinkedIn thought leadership, the campaign met operators where
they were and left a lasting mark.”
The result? A cleaner launch. A better business case. And now, a Gold award to prove
it.
ENDS
WORD COUNT: 330
Press Release On Behalf of:
Jeffery Madkins
Marketing Manager: Unilever Professional
About Unilever Professional
Unilever Professional is a trusted partner for businesses in South Africa, offering innovative and
effective cleaning and hygiene solutions. As part of the global Unilever family, Unilever
Professional leverages well-known brands like OMO, Sunlight, Domestos, and Handy Andy to
meet the needs of South African businesses across diverse industries. From hotels and
restaurants to healthcare facilities and office spaces, our products are designed to deliver
superior cleaning power, ensuring a better clean, better business.
Maintaining a safe and clean environment is crucial for a business’s success. Unilever
Professional provides tailored solutions that are not only effective but also sustainable. With a
strong commitment to environmentally friendly practices, our products help businesses reduce
their ecological footprint while upholding top-tier hygiene standards.
Unilever Professional goes beyond just providing products; we offer expert support to ensure
your business can maximise efficiency, reduce operational costs, and maintain an exceptional
level of cleanliness. Whether it’s ensuring spotless surfaces or a monthly deep clean, Unilever
Professional is dedicated to supporting South African businesses with reliable, sustainable
solutions that meet the highest standards.
