COVID-19 made everyone far more aware of germs and hygiene, and whilst masks and
sanitisers are no longer in high demand, people have generally remained more
conscious of cleanliness. Two sectors that are particularly aware of hygiene and
sanitisation are retail and hospitality, as a single hygiene oversight can potentially
damage their reputation permanently.
That, in addition to growing consumer demand for visible hygiene measures, has
ushered in a new trend—functional cleaning. This strategic, efficiency-driven method
ensures hygiene is maintained where and when it matters most. Jeffrey Madkins,
Marketing Manager at Unilever Professional, explains what functional cleaning means:
“Unlike traditional cleaning routines, which often follow a fixed schedule regardless of
actual usage, functional cleaning prioritises high-touch, high-traffic areas and adapts to
real-time hygiene needs.”
He adds that this method enhances efficiency, reduces unnecessary resource
consumption, and ensures that critical touchpoints remain sanitised throughout the day.
Traditional Cleaning vs. Functional Cleaning
Aspect Functional Cleaning Traditional Cleaning
Approach Need-based, efficient Routine, time-based
Focus High-touch, high-use areas The entire space, regardless of use
Flexibility Adaptive, as needed Fixed schedule
Efficiency Maximises resources Can be wasteful
Examples Cleaning counters after every
transaction, sanitising restaurant
tables between customers
Mopping floors twice a day, even if not
dirty or only cleaning bathrooms twice
daily
For industries such as hospitality and retail, where customer experience and hygiene go
hand in hand, this new trend is a game-changer. Prioritising customer-facing areas,
restrooms, food preparation zones, and high-touch surfaces ensures a safer, more
hygienic environment, reducing the risk of harmful pathogens and contaminants and
improving customer confidence.
Pumla Mwepu, Unilever Professional Manager, shares how important functional
cleaning has become to many of their customers who have noted improved cleaning
effectiveness since adopting this practice. By focusing on key areas that truly matter –
rather than sticking to outdated routines – this approach allows them to maintain high
sanitary standards for employees and guests while avoiding unnecessary labour costs
and resource waste. For Mwepu and her team, who are passionate about their
customers, positive feedback such as this reinforces their commitment to keeping
operators’ needs at the forefront of innovative cleaning solutions.
Functional cleaning isn’t just about the method, however – it’s also about using the right
products to ensure maximum effectiveness. Madkins explains that Unilever
Professional’s cleaning solutions, such as Handy Andy Multipurpose Crème, are
designed to tackle high-traffic, high-touch areas efficiently, and perfectly complement
functional cleaning. From multi-surface disinfectants to professional-grade degreasers,
these solutions help businesses maintain cleanliness and create safer environments,
particularly in spaces frequented by higher numbers of people.
He believes businesses that adopt this modern approach to cleanliness and uphold
sanitary standards that align with both regulations and customer expectations, set
themselves apart in a more health and hygiene-conscious world. “Functional cleaning is
not just a trend – it’s the future of hygiene management. It enhances operational
efficiency, strengthens an establishment’s reputation and fosters customer loyalty, all of
which prove that effective hygiene practices are integral to long-term business success,”
Madkins concludes.
For more information on how Unilever Professional can support your functional cleaning
needs, visit https://www.unileverprofessional.co.za/.
ENDS
WORD COUNT: 524
Press Release Disseminated on Behalf of:
Jeffrey Madkins
Marketing Manager: Unilever Professional
Disseminated by:
Thulisile Mhlongo
PR Account Executive: Say Watt
071 326 9830
About Unilever Professional
Unilever Professional is a trusted partner for businesses in South Africa, offering
innovative and effective cleaning and hygiene solutions. As part of the global Unilever
family, Unilever Professional leverages well-known brands like OMO, Sunlight,
Domestos, and Handy Andy to meet the needs of South African businesses across
diverse industries. From hotels and restaurants to healthcare facilities and office
spaces, our products are designed to deliver superior cleaning power, ensuring a better
clean, better business.
Maintaining a safe and clean environment is crucial for a business’s success, Unilever
Professional provides tailored solutions that are not only effective but also sustainable.
With a strong commitment to environmentally friendly practices, our products help
businesses reduce their ecological footprint while upholding top-tier hygiene standards.
Unilever Professional goes beyond just providing products; we offer expert support to
ensure your business can maximise efficiency, reduce operational costs, and maintain
an exceptional level of cleanliness. Whether it’s ensuring spotless surfaces or a monthly
deep clean, Unilever Professional is dedicated to supporting South African businesses
with reliable, sustainable solutions that meet the highest standards.