In a competitive industry where strategic marketing can drive real change, Unilever
Professional’s ‘Better Clean for Better Business’ campaign has earned a place among
South Africa’s marketing elite. The multi-channel campaign, which launched the company’s
innovative Handy Andy Professional Food Safe range, has been named a finalist in the
Brand Marketing B2B category for the prestigious 2025 Marketing Achievement Awards
(MAAs).
As South Africa’s premier platform for marketing excellence, the MAAs recognise campaigns
that not only drive business growth but also shape industries and influence the cultural
landscape. To qualify, entries must achieve a minimum average score of 70% and
demonstrate outstanding strategic marketing and impactful execution.
“In collaboration with Andre Du Plessis and his talented team at Attic Rush, a digital
marketing agency, we were able to launch our Food Safe range across various platforms
with great success,” says Jeffrey Madkins, Marketing Manager at Unilever Professional.
“This was reflected in its impressive reach, with Unilever Professional engaging over
600,000 customers online and an additional 10,000 at trade shows, as well as generating 29
million impressions across digital channels.”
Du Plessis, Attic Rush CEO, explains that the campaign’s success lay in its focused
approach to addressing a critical foodservice industry challenge – helping operators navigate
food safety and compliance in commercial kitchens. “We are thrilled for Unilever
Professional,” he comments. “This recognition from the MAAs is a testament to the power of
strategic digital marketing in driving meaningful engagement and delivering measurable
results for clients.”
Madkins also expressed Unilever Professional’s delight at being a finalist: “We are both
elated and honoured to have qualified in the MAA Brand Marketing B2B category,” he
says. “These campaign results, which positioned the Food Safe range as the effortless
solution for safety and compliance, have delivered strong business outcomes for us. But
equally important, they have contributed to raising food safety standards across the industry,
and we couldn’t be prouder,” he concludes.
With the winners of the 2025 MAAs set to be announced in two months, Unilever
Professional remains committed to driving innovation in professional hygiene solutions and
empowering businesses to maintain the highest standards in food safety.
For more information about the Unilever Professional Food Safe range, visit
https://www.unileverprofessional.co.za/pages/4018/food-safe-range
ENDS
WORD COUNT: 383
Press Release Disseminated on Behalf of:
Jeffrey Madkins
Marketing Manager: Unilever Professional
Disseminated by:
Thulisile Mhlongo
PR Account Executive: Say Watt
071 326 9830